Cheesecake Factory
When you’re deciding what to eat, sometimes the easiest solution is to flip a coin. That works when you’re deciding between pizza and burgers. But when you’re choosing between the Pasta Campagna, the pan-seared branzino, the white chicken chili, the famous Factory Meatloaf, the Jamaican black pepper shrimp, the vegan cobb salad, and the burrito grande, you’re going to need to flip a lot of coins.
At Cheesecake Factory, we want to provide every option for a great meal. And with more than 250 dishes to choose from, we want you to take your time deciding, even if that means waiting for you to flip and flip again, and again, and again and then again.
For food that’s freshly made and finished off with our renowned cheesecake,
Decide at the table at The Cheesecake Factory.
Large novelty coins at each table to go with the campaign. Encourage people to “Flip on it.”
Could be a good souvenir.
Insight: It’s hard to decide what to eat. Idea: People want a spot that appeals to everybody. Solution: Make Cheesecake Factory the tie-breaker.
Dairy Queen
Insight: DQ’s Ice cream isn’t very sustainable. Idea: Ice cream melts in warmer climates, and with climate change, everywhere will be warmer. Solution: Feign closing for Earth Day to show people what a world without cold would look like.
Rabbit Scooters
Insight: Wearing a helmet is viewed as dorky
Idea: Encourage people to think about safety as a personal decision.
Solution: Emphasize how Rabbit Scooters are safe and speak to the reality of people’s opinions on safety.
You’re not going to wear this helmet.
Is it safer to ride an electric scooter with a helmet? Of course. Is it smarter? Definitely. But are you going to lug this around? Shove it in your backpack, or be caught dead wearing bunny ears? No, no, you’re not.
What you’re going to do instead is ride a Rabbit scooter. Soft siding, slower speeds, and high night visibility. That’s how we prevent injuries. You’ll look a little ridiculous on our bright pink scooters, but not as ridiculous as you would wearing this. For a safe ride, whether you wear a helmet or not, hop on a Rabbit.
If you die, that’s on you.
Life Insurance is BORING
And expensive. And it involves talking to boring people about boring topics to prepare for the off chance that something interesting happens.
What’s not boring is riding on an electric scooter, feeling the wind in your face. It’s much like riding a bike but without the pesky pain in your legs. With Rabbit, you don’t need life insurance (you might want it anyway), but with soft siding, low speeds, and high night visibility, you’re not going to die on one of our scooters. Hop on a Rabbit today; your insurance premiums will thank you.
If you die, that’s on you.